February 26, 2019 3 min 1079

ChelPipe Group launches a new company website

ChelPipe Group has launched a new company website (www.chelpipe.ru), which brings together the company's key online resources and is designed to make customer communications even more effective.

The goal of this website is to create for customers a shared vision of the company's strategy and values, principles of corporate governance and sustainable development, including the perception of ChelPipe Group as a high- tech manufacturer being at the forefront of global industrial corporations in terms of efficiency and customer-oriented service.

The new resource is meant to be used not only for the purposes of communications but also for a number of business tasks. Customers are able to make an online order in the catalogue for any products manufactured by the Group – from pipes to drilling equipment and spare parts – as well as requested maintenance services, such as repairing the oilfield equipment or scrap removal.

Created according to e-commerce standards, this website provides the customer with the same experience as a regular online store, with minimum effort needed to find and to select products. Thanks to the user-friendly menu, it takes just one click to go from the main page to the desired section of the product catalogue. There, with the help of detailed filters, the customer can select a product, its quantity, and add it to the basket to be purchased later.

The website's concept embodies the philosophy of ChelPipe Group, where people are the main focus, whether they are customers, employees, or residents of the city where our production site is located. The innovative design accentuates ChelPipe's overall image of an advanced company that uses approaches that previously seemed were deemed to be impossible in the industry. We are confident that the new resource created with the use of the best practices for corporate websites and e-commerce standards will help to build ties with the target audience, to achieve current and future business objectives, and to reflect the changes in the company even more effectively
Narine Fatykhova,
Deputy Director for Marketing and Communications, ChelPipe Group

The website was developed by Aero eCommerce Agency, which had used the best web technology practices . Virtual tours of Vysota 239, Iron Ozon 32, ETERNO, and the Finishing Center demonstrate a high level of technology and production culture of the ChelPipe Group, creating the effect of presence and allowing visitors to get acquainted with the production processes. Potential employees can apply for an internship or a vacancy in the Career section, while an online consultant is ready to provide applicants with the necessary information support. The website is focused on interactive communication with each target audience.

Today, the company website is not just part of its image but a serious sales tool that occupies an important place in the customer journey for all target groups

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