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white metallurgy philosophy

White metallurgy is the philosophy of transformation

White metallurgy established a new metallurgy standard in Russia back in 2010. Products, technology, and staff qualifications meet the most stringent modern standards, and often exceed market requirements for many years ahead.

Transformation of mindset
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Transformation of space
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Transformation of work environment
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Transformation of society
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Our mission

By sharing the white metallurgy principles, or, the philosophy of transformation, we bring success and prosperity to our customers and society.

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mission
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Health

– we produce eco-friendly products
– we use safe materials
– we upgrade production facilities
– we provide medical care
– we create conditions for healthy lifestyles
– we use safe technology and materials
– we support social initiatives
– we promote healthy lifestyles
– we minimise our environmental footprint

Involvement

– we respect deliverables of our customers
– we can find a solution to any issue
– we fit the requirements of tomorrow
– we are proud of our business, we all contribute to its performance
– we are committed to our people
– we run social and charitable programmes
– we care about the younger generation
– we transform society with the white metallurgy philosophy

Reliability

– we match customer expectations
– we meet deadlines and deliver superior quality
– we streamline and develop technology
– we are a responsible taxpayer
– we meet environmental safety standards
– we support social facilities
– we are a reliable employer
– we offer attractive benefits
– we are proud of our history and traditions

Creation

– we deliver products of superior quality
– we develop and deliver services that go beyond expectations
– we build long-term partnerships
– we create environment for self-fulfilment and creativity
– we provide comfortable work environment
– we are partners to our employees
– we make products vital for society
– we raise the prestige of blue-collar jobs
– we promote new thinking

Achievements

– we introduce innovative all-in-one solutions
– we develop relationship with existing customers and reach out to potential partners
– we deliver on our goals and targets
– we fill orders making a discernible impact on Russia’s competitive edge and image
– we create and adopt innovative professions
– we keep improving production performance

Production system principles

We apply continuous improvement philosophy across all our white metallurgy plants. More than half of our pipe workers at new plants have university diplomas. ChelPipe Group encourages employees to learn new engineering professions and provides training opportunities.

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Creating value for customers, employees, shareholders, and society
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Lossless production through continuous improvement
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No defects are made, tolerated or transferred
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People are the key driver to perfection
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Customer service

To streamline interactions with internal and external customers, we are currently moving to customer-centric transformation of the corporate culture by reshaping mindsets, redesigning products, processes, and communications. These changes create a corporate environment, where customer journey is the core driver of leadership.

Being customer-centric is more than just convenient service, polite staff or customer focus: it is a management approach that provides a competitive advantage and fuels growth.

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